This magazine has many different conventions to the previous magazines that i have analysed.

The Language used on the front cover immediatley identifys the magazine as being in the rock theme for that week. The sub heading advertising that Green Day are interviewed is at the bottom in very large writing which stands out to the udience who scan over the front cover before buying. Iut also advertises bands such as Radiohead and Nirvana and also artists such as Pete Doherty and Bruce Springsteen. All of these artists and ands connect to the rock theme of the magazine.

The institution for any magazine is the company and what they want the outcome fo the magazine to be like. The institution of Q is a very well known company and this is why the Masthead is slightly covered by the main image. It is covered becase it is a very popular magazine and people know what magazine it is when they see the red and white corner. This is a commercial company so they are trying t ake as much money as possible which is why the magazine is expensive. The cover prioce for thios magazine is £3.90 which is a typical price for a magazine which makes as much money as possible. You can also see the type of institution by the amount of adverts it includes for products like DVD's Music CD's and sometimes cars. Q also has it's own radio station which is another way it advertises itself to become more popular. The website for Q also shows that they are involved in festivals, sells merchandise such as t-shirts and also newsletters that you are bale to sign up for.

Q magazine has an ideology of where the type of music you listen to is important. They have shon this by having a ver popular american rock band on the cover and also advertising other popular bands with the same genre of music. 'The first and Last days of Nirvana' These appeal to the people who like rock music and enjoy listening to old bands.

The audience are the consumers of the media or the readers of this magazine. This magazine appeals to people around the ages of 19-25 as different issues of Q have different artists with them all of them appealing to the same age range. This particular cover appeals mostly to men with the genre of music it is advertising.